Case: KLM serves a Bonding Christmas Buffet

Summary

• One feels lonely while waiting for the plane.

• The passengers waiting at the airport only stay for a short time, they don't know each other.

• The waiting time for the plane is very long, and I rarely take the initiative to communicate with people I don't know.

Learning point

• Create incentives or opportunities to bring people you don’t know together.

• Mysterious and exciting facilities can attract potential users.

• Add a catalyzer that can form an atmosphere in the process before reaching the goal.

• Non-immediate feedback can arouse curiosity.