Week 1 1/2 & 3/2/2021

What is Shared Media Surfaces?

Shared media is basically anything related to your message published on social media, and businesses have used it as their most cost-effective public relations platform. Shared media includes posts on social sharing sites (such as Twitter, posters, banners, video, and exhibition).

Frank Cutitta, a former president of the International Advertising Association and a graduate professor at Northeastern University (i.e., he’s smart), put it this way: “Shared media is that content which is SPECIFICALLY designed for user-generated circulation. While shared media can happen organically or coincidentally, the most effective examples occur when the propensity for sharing is baked into the content. A VERY rudimentary example is pre-packaged twitter ‘shorelines’ or ‘click to tweet’ that are woven into the content. But the real art is in building it into the broader aspects of content asset architecture….other than ‘Say Amen if you like this story.’”

What is interaction design?

Interaction design is the part of the overall user experience that deals with the connection of a system and its user. Technically, an interaction designer and a user experience designer could work on the same areas of a design. However, if the two roles exist together in a company, an interaction designer would be more focused on how the system and user interact with each other. Let’s dig a little deeper to better understand the difference.

What is interactive design?

Interactive design is basically built off of the foundation of graphic design. Obviously, you need to know how to follow the grid and how to use the color, you know, color theory, and typography. But it goes a little bit further in that it's now just isolated on interactive devices, such as computers, netbooks, tablets, phones, which can be iPhones, Androids, Blackberrys, even all the way to, like, ATM, like devices or making, like, designing the UI, which stands for the user interface. User interfaces for, like, cable television or the back end of many different things we interact with.